Here's what no one tells you when you're trying to scale
If the backend of your business is held together with duct tape and good intentions, getting to the next level is always going to require more of your time, energy, and mental space. And at some point, what worked while you were building stops being enough. You don’t know how you’ll scale because you can’t possibly work more than you already are and you’re on a one way path to burnout.
I started as a VA and figured out early on, founders don't need someone just waiting for a task list. They need someone who gets what they're trying to build, thinks strategically alongside them, and translates their vision into the systems and processes that support it.
My job is to hear your vision (even when it's messy or half-baked), and build operations to support it. My clients brain dump their ideas and I turn them into clear processes, systems and actionable steps that actually move the needle. The result? A business that can run without you holding everything on your own.
How it Works
Our Services
foundations
A 12-week operations intensive for the solo business owner who's ready to stop holding the entire business together and finally build the structure that lets the business run without every single thing needing your attention.
scale & grow
Ongoing ops support for business owners who are ready for a strategic partner in their corner. Whether you've built your foundation and are ready for the next level, or you have a team in place but everything still runs through you.
systems that scale
A one-day intensive to build, fix, or optimize the specific system that's been on your to-do list way too long.
ops strategy hour
A focused 60-minute session to untangle what’s keeping you stuck and get clear on your next steps, so you can walk away with a plan you can actually put into action. (Fair warning: this call tends to feel like a therapy session for your business, in the best possible way.)
Not sure where to start? The Ops Strategy Hour is the lowest-commitment way to get expert eyes on your business.
Meet the Founder
Hi, I'm Jen! founder of Yerly and Co. Before I built this business, I spent over a decade in corporate and nonprofit administration learning exactly how operations should work, and more importantly, how they fall apart. When I’d had enough of the 9-5 life, I took everything I knew and started my own business learning the ropes as a Virtual Assistant, and I've been helping coaches, creatives, and service providers build the behind the scenes systems that actually support their growth ever since. What started as VA work evolved into something more. Now I'm the one my clients trust as a thought partner who helps hold their vision and sees the things that they’re too in the weeds to notice.
Our Certifications
here's what you get when you work with me:
30+
clients served
25+
custom systems built
378+
hours reclaimed by clients
"Jen has an incredible ability to blend strategy, organization, and creativity."
Jen has an incredible ability to blend strategy, organization, and creativity, making the entire process feel seamless and supported. Because of her work, we now have a strong, aligned foundation that supports growth, connection, and long-term impact.
- Nichol Oliverio, EmpowHER Circle Co-Founder
"Jen has a rare ability to hear what I'm saying and understand what I actually mean."
Jen has a rare ability to hear what I'm saying and understand what I actually mean. From there, she finds the simplest, most effective way to move things forward. She has been integral to my growth in both of my businesses and is someone I trust deeply.
-Kim Driscoll, Unlocked & Empowered
"Jen is wonderful. She’s excellent at listening to all of the mess in my head and turning it into practical, helpful solutions"
Jen is wonderful. She’s excellent at listening to all of the mess in my head and turning it into practical, helpful solutions. She is easy to work with, kind, reliable and excellent at her job.
- Brian Norris, The Norris Studio
